In the B2B world, it’s easy to lose track of important details when interacting with customers across multiple touchpoints. As an office furniture company with several enterprise clients, expediting these interactions makes it easier for both current and potential clients to see the value Steelcase offers.

For years, Steelcase had been kicking around the idea of creating a new sales tool. Basically, they wanted a type of customizable marketplace where each individual client could purchase products from Steelcase at a previously agreed-upon rate. Introducing such a platform would make work a lot simpler for both parties involved.